The idea behind Lazy Ninja Fitness was tied to a personal fitness trainer who worked to create a martial arts-based fitness setup that employed a very simple but intense workout. The whole concept is that when a true martial artist moves they almost seem to be putting in no effort at all, it appears lazy even though it is the result of years of training and conditioning.
The problem with the logo was something that tied itself to the name “Lazy” but evoked more calmness than laziness. It took numerous sketches and attempts but in the end, the correct result worked its way to the top.
Below is the final result, I think it came out strong, the words working as the mask and the closed eyes working with laziness but also the idea of being calm relaxed, and controlled, in a meditative state.